1. Mark S., Head of E-commerce Ops:

https://www.bookmarkingtraffic.win/chris-m-d2c-brand-manager

1. Mark S., Head of E-commerce Ops: Look, your point about cart abandonment is spot-on. We saw a sudden spike to 75% abandonment last quarter after adding a multi-step checkout. Dropped back to 45% once we switched to a one-page layout plus trust badges