Agree on shared goals with your agency. Define a good lead and check tracking...

https://www.beacon-bookmarks.win/to-improve-google-ads-agree-on-shared-goals-first-check-tracking-before-you

Agree on shared goals with your agency. Define a good lead and check tracking before spend grows. Review lead quality together. Run structured tests on ads and pages, change things at a time, and put budget behind work that brings leads your team can use.