Commenter 1 (Maria, eCommerce Ops Manager):

https://research-wiki.win/index.php/When_Black_Friday_Turned_Into_a_Platform_Crisis:_A_CTO%E2%80%99s_Decision_to_Break_the_Monolith

Commenter 1 (Maria, eCommerce Ops Manager): Look, last year we tried ramping up personalized email campaigns like the article suggests. The idea was solid — boosting cart recovery by 15-20%