coupon for colgate
https://j1ifaau757.doodlekit.com/blog/entry/5294133/hate-too-many-choices-what-product-managers-need-to-learn-from-the-toothpaste-problem
I can't remember how persistently I got a whitening toothpaste within the grocery store or neighborhood industry and requested myself, "does this seriously work?" I mean, the brand name executives driving the merchandise