Ecommerce marketing works best when each channel supports the next. This...

https://dibz.me/blog/my-average-order-value-is-low-what-actually-works-to-raise-it-1286

Ecommerce marketing works best when each channel supports the next. This article shows how to connect acquisition, conversion, and retention—and use AOV, CAC, and repeat purchase rate to spot where the system breaks down