How Do I Know If an AEO Agency Is Legit or Just Rebranded SEO?

https://laylassuperbop-ed.rivetgarden.com/posts/how-did-halo-oglasi-get-171-conversions-while-cutting-cost-per-conv-by-47

My "AI said this about us" folder is overflowing with hundreds of screenshots, and honestly, the digital landscape feels like a Wild West of rebranding