Most agencies are trapped on the service treadmill with margins stuck at 30%....

https://www.bookmark-maker.win/stop-letting-agency-retainers-trap-you-at-30-percent-margins-start-turning

Most agencies are trapped on the service treadmill with margins stuck at 30%. You’re already building custom tools for your own team, so why not turn them into software? Moving from services to products can push those margins past 70%.