Most copier leasing companies hide behind complex contracts and vague quotes....

https://echo-wiki.win/index.php/How_Do_You_Turn_%22Everything_Just_Works%22_Into_a_Brand_Promise%3F

Most copier leasing companies hide behind complex contracts and vague quotes. eCopier Solutions flipped the script. By anchoring their offer on transparent "$5 a day" pricing, they stripped away the industry’s typical friction