Most enterprise SEO pitches fail because they hide behind opaque retainers....
https://www.yankee-bookmarkings.win/procurement-teams-often-stall-seo-contracts-when-agencies-provide-vague-tiered
Most enterprise SEO pitches fail because they hide behind opaque retainers. Procurement stalls when quotes lack ROI benchmarks, and your board demands flexibility without suffocating long-term lock-ins