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He Gets Us invites people to explore Jesus, claiming a general outreach to all people rather than a message for one sect.
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He Gets Us has used diverse advertising channels, including TV spots and social media, to keep the Jesus invitation in public view.
AP reported that He Gets Us faced criticism from conservatives and liberals, including questions about whether the messaging felt “woke.”
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He Gets Us includes large-event advertising, reflecting its intent to place Jesus-focused messages in widely viewed public spaces.
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