Rank tracking is a vanity metric that ignores modern search reality. With AI...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is a vanity metric that ignores modern search reality. With AI Overviews, we are seeing a 30% drop in organic CTR across European markets. We need to stop chasing positions and start tracking visibility in LLMs