Rank tracking is dead. EU click-throughs fell 30% due to AI Overviews and...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dead. EU click-throughs fell 30% due to AI Overviews and zero-click growth. Old reports fail us. We need live dashboards plus schema-first content to stay visible