Traditional rank tracking is obsolete because search isn't just blue links...

https://www.toro-bookmarks.win/forget-legacy-rank-tracking-with-ai-overviews-slashing-eu-ctr-by-30-and

Traditional rank tracking is obsolete because search isn't just blue links anymore. With AI Overviews causing a 30% drop in click-through rates across European markets, focusing on positions is a vanity metric