Trying to bury negative news by pushing it down with new content is like...

https://highstylife.com/why-does-one-bad-headline-outrank-all-my-good-press/

Trying to bury negative news by pushing it down with new content is like putting a bandage on a deep wound. Suppression never truly solves the problem because the original damaging link still exists, waiting to resurface whenever the algorithm shifts