Trying to bury negative news by pushing it down with new content is like...

https://www.active-bookmarks.win/when-your-reputation-is-tied-to-an-old-headline-you-have-two-choices

Trying to bury negative news by pushing it down with new content is like putting a bandage on a deep wound. Suppression never truly solves the problem because the original damaging link still exists, waiting to resurface whenever the algorithm shifts