We expect digital magic. If an app lacks fast loading, we are gone in seconds....

https://research-wiki.win/index.php/Real-time_Chat_in_Streams:_Does_It_Actually_Change_the_Experience%3F

We expect digital magic. If an app lacks fast loading, we are gone in seconds. Users demand deep personalization so feeds feel tailor-made. When friction disappears, engagement becomes the default. We have zero patience for clunky interfaces