We live in a world of fragmented time. Users check apps during quick breaks, so...

https://fair-wiki.win/index.php/Why_We_Prefer_Short-Form_Video:_It%E2%80%99s_Time,_Not_Attention

We live in a world of fragmented time. Users check apps during quick breaks, so stop fighting these mobile-first habits. Learn how to build experiences that deliver real value in seconds