We’ve moved past the "nice to have" phase of mobile apps. Today, if a user has...

https://www.scribd.com/document/1051753410/Why-Milestone-Rewards-Actually-Work-And-Why-Most-Apps-Fail-Them-233966

We’ve moved past the "nice to have" phase of mobile apps. Today, if a user has to re-enter their card details or guess a password, they’re gone. Consumers now expect that familiar, instant experience everywhere