When you try to suppress negative news, you are just pushing the link to the...

https://alpha-wiki.win/index.php/How_to_Document_Harm_When_Requesting_a_Takedown:_The_Professional%E2%80%99s_Guide

When you try to suppress negative news, you are just pushing the link to the second or third page of search results. It is a temporary fix that leaves the story waiting to resurface. True reputation management focuses on removal or de-indexing