Why treating incentives as channel extras is breaking checkout — and why sub-50ms decisions matter

https://andresfuja303.almoheet-travel.com/how-3-billion-mobile-coupons-forced-a-rethink-of-single-use-security-at-codebroker

Most engineering teams treat incentives — coupons, loyalty redemptions, targeted discounts — as per-channel add-ons. Marketing owns emails, commerce owns site, apps get their own rules